BigCommerce vs. Shopify: Customization and Personalization Options for Your Online Store




Are you ready to take your online store to the next level? If so, it’s time to dive into the world of customization options in BigCommerce and Shopify. From designing a stunning storefront that captivates your customers’ attention to tailoring every aspect of their shopping experience, these e-commerce platforms offer a wealth of possibilities. Join us as we explore the endless opportunities for personalization and discover how you can create an unforgettable brand identity in the competitive digital marketplace. Get ready to unleash your creativity and boost your sales with our comprehensive guide on customizing your online store like a pro!

Introduction to BigCommerce and Shopify


In today’s digital age, having an online presence for your business is crucial. With the rise of e-commerce platforms, it has become easier for businesses to set up and manage their online stores without the need for technical expertise. Two popular e-commerce platforms that have gained widespread popularity are BigCommerce and Shopify.

These platforms offer a range of customization options that allow businesses to tailor their online store according to their unique needs and preferences. In this section, we will take a closer look at BigCommerce and Shopify, exploring their features, similarities, and differences.

Overview of BigCommerce:

BigCommerce is an all-in-one e-commerce platform that provides businesses with everything they need to sell online. It offers a user-friendly interface that allows users to set up their store quickly and easily without any coding or technical knowledge.

One of the main selling points of hire Bigcommerce development company is its powerful built-in features such as product management, order processing, payment gateways, shipping integrations, marketing tools, and more. These features make it a popular choice among small to medium-sized businesses looking for an easy-to-use yet comprehensive e-commerce solution.

Furthermore, BigCommerce offers various themes and templates that can be customized to create a unique storefront. Its drag-and-drop design editor allows users to easily customize the appearance of their website without any coding skills required.

Overview of Shopify:

Shopify is another leading e-commerce platform that provides businesses with all the necessary tools to start selling online. Similar to BigCommerce, it offers a user

Understanding the Importance of Customization for Online Stores

Customization has become increasingly important in the world of online retail. With the rise of e-commerce and the increasing competition for customers, it is essential for online stores to stand out and offer a unique shopping experience. This is where customization comes into play.

But what exactly is customization and why is it so crucial for online stores? In this section, we will delve deeper into understanding the importance of customization for online stores, specifically in BigCommerce and Shopify platforms.

1. Personalization leads to customer satisfaction

One of the main reasons why customization is important for online stores is that it allows businesses to tailor their offerings according to their customer’s preferences and needs. By offering personalized options, such as product recommendations based on previous purchases or customized packaging, online stores can create a more satisfying shopping experience for their customers. This, in turn, leads to higher customer satisfaction and loyalty.

2. Stand out from competitors

In today’s crowded e-commerce market, standing out from competitors can be challenging. However, with customization options available through platforms like BigCommerce and Shopify, businesses can differentiate themselves by offering unique products or services that are tailored to their target audience’s specific needs or interests. This helps create a distinctive brand identity and sets them apart from other generic retailers.

3. Meet diverse customer needs

Every customer has different preferences when it comes to shopping – some may prefer certain colors or styles while others may have specific sizing requirements.

Comparing Customization Options in BigCommerce and Shopify

When it comes to creating an online store, one of the most important decisions you will make is choosing the right ecommerce platform. Two popular options in the market are BigCommerce and Shopify, both of which offer a range of customization options for your online store. In this section, we will take a closer look at these two platforms and compare their customization options.

1. Theme Selection:

Both BigCommerce and Shopify offer a variety of themes to choose from, allowing you to create a visually appealing and professional-looking website. However, there are some differences between them when it comes to theme selection.

2. Store Customization:

In terms of overall store customization options, both platforms offer similar features such as custom domains, logo upload capabilities, and SEO optimization tools. However, there are some notable differences between them.

Visual Customization: Themes, Templates, and Design Features

Visual customization is an essential aspect of any online store, as it not only helps to create a visually appealing website but also sets the tone for your brand and enhances user experience. In this section, we will explore the various options available for visual customization in BigCommerce and Shopify, two popular e-commerce platforms.


One of the easiest ways to customize the look and feel of your online store is by using pre-designed themes. Both BigCommerce and hire Shopify development company offer a wide range of free and paid themes that can be easily applied to your website with just a few clicks. These themes are designed by professionals, keeping in mind the latest design trends and user experience principles.


Another way to tailor your online store’s design is by customizing templates within a chosen theme. Both BigCommerce and Shopify provide various template options for pages such as product pages

Functional Customization: Apps, Plugins, and Integrations

When it comes to creating a successful online store, one size does not fit all. Each business has unique needs and goals, which is why customization options are crucial for any eCommerce platform. In this section, we will delve deeper into the world of functional customization – specifically apps, plugins, and integrations – for two popular eCommerce platforms: BigCommerce and Shopify.


Both BigCommerce and Shopify have their own app marketplace where users can find a variety of third-party apps to enhance their store’s functionality. These apps offer various features such as marketing tools, customer service solutions, inventory management systems, and more.

In BigCommerce’s app marketplace, you can find over 900 apps categorized into different categories like sales channels, accounting & tax, shipping & fulfillment, etc. There is also a “recommended for you” section that suggests apps based on your store’s specific needs.

Similarly, Shopify’s app store boasts over 6000 apps divided into categories like marketing & sales, social media & reviews, reporting & analytics – making it easy for users to find the right tools for their business. The App Store also has a rating and review system that helps users make informed decisions about which app to install.


Plugins are software components that add specific features or functionalities to an existing application – in this case an eCommerce platform. Both BigCommerce and Shopify support plugin integration to help businesses tailor their stores according to their unique requirements.

Personalizing the User Experience with Customer Segmentation and Targeted Marketing

Customer segmentation is the process of dividing customers into smaller groups based on shared characteristics, interests or behaviors. This technique allows businesses to better understand their customers and tailor their marketing efforts accordingly. With the rise of e-commerce, customer segmentation has become an essential tool for online retailers looking to improve their user experience and drive sales.

In today’s competitive market, personalization is key to standing out from the crowd and creating a memorable shopping experience for customers. By segmenting your customer base, you can gain valuable insights into their preferences, shopping habits, and needs. This information can then be used to create targeted marketing campaigns that speak directly to each group of customers.

One popular method of customer segmentation is demographic-based targeting. This involves dividing your audience by factors such as age, gender, income level, or geographic location. For example, if you are selling luxury goods targeted toward high-income individuals, you may want to focus your marketing efforts on affluent neighborhoods or advertise in magazines aimed at this demographic.

Another approach is psychographic segmentation which takes into account psychological factors such as values, beliefs, attitudes and lifestyle choices. This type of targeting can help you create personalized messaging that resonates with your customers on a deeper level.

Behavioral segmentation is also widely used in e-commerce and involves categorizing customers based on their purchasing behavior. For instance, you may target frequent shoppers with rewards programs or offer discounts to first-time buyers as a way to entice

Best Practices for Maximizing Customization in BigCommerce and Shopify

When it comes to running a successful online store, one of the key elements is having a unique and personalized shopping experience for your customers. This not only helps to differentiate your brand from others but also creates a sense of trust and loyalty among your customers. In this section, we will explore the best practices for maximizing customization in two popular e-commerce platforms – BigCommerce and Shopify.

1. Understand Your Target Audience: Before delving into customization options, it is important to have a clear understanding of your target audience. What are their preferences, needs, and expectations? This information will help you make informed decisions about which features and customizations would be most beneficial for your customers.

2. Utilize Themes and Templates: Both BigCommerce and Shopify offer a wide range of themes and templates that can be easily customized according to your brand’s aesthetic. These pre-made designs save time and effort while giving you the flexibility to add your own touch through customizable elements such as fonts, colors, layouts, etc.

3. Use Custom Code: For those who have coding knowledge or can hire a developer, using custom code allows for more advanced customization options. With BigCommerce’s Stencil framework or Shopify’s Liquid templating language, you can modify every aspect of your online store including page design, checkout process, product pages, etc.

4. Leverage Add-Ons & Apps: Both platforms have an extensive marketplace of apps and add-ons that offer additional features and functionalities to enhance the customization options available on their respective platforms

Real-Life Examples of Successful Customized Online Stores on BigCommerce

BigCommerce and Shopify are two of the most popular e-commerce platforms in the market today, offering a wide range of customization options for online store owners. While both platforms have their own unique features and benefits, one thing they have in common is their ability to support successful customized online stores.

In this section, we will explore some real-life examples of successful customized online stores that are powered by BigCommerce. These examples will not only showcase the potential of customizing your online store on BigCommerce but also provide inspiration for your own personalized e-commerce site.

1. Kettle & Fire

Kettle & Fire is an online store that offers high-quality bone broth products made from organic, grass-fed bones. The company has seen tremendous success since its launch in 2015, with a revenue growth rate of over 400% in just three years.

One of the key factors driving Kettle & Fire’s success is its custom-built subscription model on BigCommerce. Customers can sign up for a recurring delivery of their favorite bone broth flavors and choose the frequency and quantity that best fits their needs. This level of customization has not only increased customer loyalty but also boosted sales for the company.

2. Ben & Jerry’s

Another well-known brand that has set up shop on BigCommerce is Ben & Jerry’s, known for its delicious ice cream flavors and social activism efforts. The brand launched its e-commerce site in 2016 and has seen significant growth ever since.